The Public Relations Aspect of Law Enforcement: Creating Internal Agency Buy-In within Your

The Public Relations Aspect of Law Enforcement: Creating Internal Agency Buy-In within Your
Duration: 60 Minutes
Module 1 Resources
Recorded on: 2019-11-14
Unit 1 Slide Deck: The Public Relations Aspect of Law Enforcement

As a law enforcement agency, external communication is important to garnering support from your community. But what’s more? Sharing your mission, goals, brand and cadence with new members of your agency so they buy-in to your agency’s commitment to the community.

In this webinar, participants will learn the importance of creating internal support early on in your organization in regards to public relations and how to express to your employees how social media drives public perception of law enforcement.




The National Sheriffs’ Association (NSA) is one of the largest associations of law enforcement professionals in the United States, representing more than 3,000 elected sheriffs across the nation, and a total membership of more than 20,000. NSA is a non-profit organization dedicated to raising the level of professionalism among sheriffs, their deputies, and others in the field of criminal justice and public safety. Throughout its seventy-seven year history, NSA has served as an information clearinghouse for sheriffs, deputies, chiefs of police, other law enforcement professionals, state governments and the federal government.





Audience Comments:

  • “These are topics that I learned about in a PIO training but I liked the modern update regarding the Sheriff’s Office app and the internal communications that were available on it.” — John
  • “I really liked seeing that there are better ways to communicate rather than email, which is so excessive these days. I thought the presenter had super creative ideas. I also loved the genuineness of having the officers read the compliments they received, and get their honest reactions. How clever! Great presentation.” — Britney
  • “We really like the idea of highlighting new recruits and teaching them about the brand early on. Great job!” — Shonda
  • “One of the best webinars I have watched in a long time. Thank you.” — Thomas
  • “The information you communicate to the public is just as important to communicate internally.” — Jennifer
  • “The presenter did a great job. She really knew her stuff, covered the basics and some. Well done!” — Heather


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